EON Reality - Office Depot Case Study

Problem/Challenge:
• Stay ahead of competition and providing higher customer satisfaction
• Expand the sales for its furniture on line by bringing products to life
and giving users the opportunity to visualize the complete product combinations and interact
with them.
EON Solution:
•EON Studio's extensive import capability allowed a rapid import of data from 15 different
Office Depot furniture vendors
• EON Studio's ease of use, rapid interaction creation and
reusability provided tremendous content production cost savings
• EON Server was used to manage and track the large product
repository consisting of more than a thousand SKU's on line and in stores
• EON Turbo was used for a platform independent on line and direct
mail viewing with high visual quality and fast down loads, which
increased viewing with 20% in the first Quarter after the
implementation
• EON Planner provided a new revolutionary approach to customer
•driven office design & planning
Key Benefits:
• Increased Sales on-line – Sales for EON converted 3D products
doubled in sales vs. picture based products during same period. On
average, one sale was generated for every fifth viewing of an EON Object
• Effective marketing - Over 15.0 million visitors have downloaded
and experienced the EON 3D Viewer, making Office Depot's web
site the largest commercial on line 3D deployment ever
• Competitive advantage – with Innovative applications such as:
• Sales messages Built into product, Visual Chair configuration,
Office Designeron line
•Rapid Return On Investment - the total investment was less
than 1% of the on sales generated during the 8 months of the implementation
• Minimal initial risks as the content creation cost wassupported by participating leading
furniture manufactures such as Global, Sauder, O'Sullivan,Studio RTA, Bush etc.

"We chose to use EON Reality to create and add three-dimensional images to our Web site because we realize the importance of visualization in customers' online buying experience. We wanted to give them more than just a photograph of the product they are considering. We have always been the leader in providing great products and service to our customers. This is a continuation of our commitment to doing just that," said Monica Luechtefeld, Executive VP E-Commerce, Office Depot.