Problem/Challenge:
• Trucks are large and complex, thereby difficult and expensive to move for a sales or
launch presentation
• Each trucks must be customized individually but Peterbilt lacked the visual
configuration capability and customers have difficulty to understand how their customized
Truck and options will look like
EON Solution:
• Interactive Virtual Reality Tour Application with configuration of with different
trailer cargo painting options
• Peterbilt selected the EON Professional & EON Sales Assistant based application
• EON Artificial-I was used foe auto stereoscopic presentation during Dealer meeting
• Hard volume shadows, CG effects reflection and environmental al mapping
• Presentation of up to five features hotspots
• Key Feature Demonstrations option with clickable objects interaction
• Web application enabled version developed based on EON Viewer
Key Benefits:
• Improved sales and marketing retention based on the capability to virtually explore the
Truck and trailer options
• Consistent product sales presentation approach in the field on a laptop and o the web
• Capability to interact, explore
• Engaged buyers not only in a product presentation but in the entire photo realistic
holographic, real-time and interactive experience
• Easy to use application that requires no specific instructions
• Scalable (the created content be designed for reuse it in various formats including initially
internet, PC & laptops but also auto stereo displays, Multi wall environments,
3D stereoscopic screens or ICUBEs)
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